It’s been nearly six years since we warned you that ads were coming for your pause button and 18 months since Google revealed that YouTube would serve them up, too.
Now, YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response, we’ve since widely rolled out Pause ads to all advertisers,” YouTube comms manager Oluwa Falodun confirms to The Verge.
Technically, YouTube started piloting pause ads in 2023 with a limited selection of advertisers, but Google chief business officer Philipp Schindler revealed this April that they were unsurprisingly a big hit with ad firms and lucrative for Google.
Last week, Redditors started posting that the pause ads seemed to be…