AI startup Runway has made a name for itself building generative models seemingly trained on unlicensed content from around the internet. Now, the company has signed a deal with Lionsgate that will give it access to the studio’s massive portfolio of films and TV shows.
Today, Lionsgate — the studio behind films like the John Wick and Hunger Games franchises — announced that it is partnering with Runway to create a new customized video generation model intended to help “filmmakers, directors and other creative talent augment their work.”
In a statement about the deal, Lionsgate vice chair Michael Burns described it as a path toward creating “capital-efficient content creation opportunities” for the studio, which sees the technology as “a…