Google is planning to roll out a technology that will identify whether a photo was taken with a camera, edited by software like Photoshop, or produced by generative AI models. In the coming months, Google’s search results will include an updated “about this image feature” to let people know if an image was created or edited with AI tools.
The system Google is using is part of the Coalition for Content Provenance and Authenticity (C2PA), one of the largest groups trying to address AI-generated imagery. C2PA’s authentication is a technical standard that includes information about where images originate and works across both hardware and software to create a digital trail. Amazon, Microsoft, Adobe, Arm, OpenAI, Intel, Truepic, and Google…